Good morning
I am a visual designer and storyteller based in Romania.
I work at the intersection of image, language, and emotion. My practice spans visual design, serialized fiction, and original theatre—each discipline feeding the others in ways I am still discovering.
Design, for me, is not merely aesthetic. It is a language—one that communicates before words are read, before stories are told. I am drawn to work that carries weight: identities that feel lived-in, layouts that breathe, covers that invite rather than announce.
Background
When I am not designing, I am writing characters who feel things too much, or crafting plays about the small negotiations of being human.
Experience
Freelance Visual Designer
Brand identity, editorial design, and digital experiences for clients across Europe. Specialising in visual storytelling for creative and cultural organisations.
Junior Designer, Studio Atelier
Contributed to brand identity and packaging projects. Led typography and layout for editorial clients. Collaborated with copywriters and photographers to produce cohesive visual systems.
BA Graphic Design, University of Art & Design
Studied visual communication, typography, and brand identity. Thesis project: a visual identity system for an independent theatre company.
Philosophy
“The best design disappears. It serves the story so completely that the viewer forgets they are looking at design at all.”